Our First Relaxer for Superior Respect of Hair Fiber Integrity*


Better preserves hair fiber's inner strength vs. other sodium ydroxide relaxers of the same strength.

Optimum Advanced™
Keratin Recovery Neutralizing Shampoo

NEW! Gently neutralizes hair while preserving fiber integrity. Formulated with Pro-Keratin™ Complex and salicylic acid to strengthen relaxed hair and deliver additional conditioning, while the luxurious foam comforts the scalp. Contains color indicator signal.

Finally, a Relaxer System that offers uncompromised straightness with the lowest levels of sodium hydroxide,* providing hair with high gloss shine and luxurious softness.

*across sodium hydroxide relaxers of the same strength.